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2023 Charlotte American Advertising Awards
An idea awakens, and begins to grow. Winding, bending, becoming stronger and digging deep. Forging new paths. Building, growing, rising up above it all. We see the origins of before, and what's to come. Strong roots, strong community.
The American Advertising Awards is the advertising industry’s largest and most representative competition. The mission of the Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising done during the previous year. Winners were selected by the judges and given Gold, Silver, or Special awards as well as Best of Show. The trophies were handed out during our awards gala on February 23, 2023.
Digital Award Badges (e-Badges)
The AAF Charlotte American Advertising Award digital badge is an indicator of your achievement of winning an ADDY.
THE JUDGES
We were fortunate to virtually host three veteran judges from across the East Coast to subjectively review your submissions. Judges were selected based on skill set, expertise in the industry and unique perspective. They were thoroughly impressed by the level of creative work submitted this year. In the end, however, what took the trophy was the coming together of strategy, original ideas and impressive execution.
cece shabazz
Memorial Health System
Brand Strategist and Creative Services Manager
Gulfport, MS
Often coined by her colleagues as the Beyonce of branding, Cece Shabazz is an award-winning Creative Director with more than 20+ years in the advertising industry. She specializes in brand building — bridging insight with smart creative strategy and diversity for a variety of industries.
She is a recipient of the American Advertising Federation’s Silver Medal Award for her contributions to the advertising industry on the Mississippi Gulf Coast. She has led talented ad agency and in-house marketing teams to numerous awards including, local, regional, and national ADDY awards.
Cece is the Brand Strategist and Creative Services Manager for Memorial Health System — Coastal Mississippi’s largest health system. She is a longtime member of AAF Mississippi Gulf Coast currently serving as club president. Cece lives in Gulfport, MS with her incredibly funny husband Gabriel.
jessica stanford
Burn and Reconstructive Centers of America
Creative Director
North Augusta, SC
Jessica Stanford is a photographer and award-winning Creative Director from Augusta, Georgia with more than 20 years of in-house creative experience. Weirdly passionate about health care marketing, Jessica currently serves as Creative Director for the nation’s largest private physician practice dedicated to burn and reconstructive surgery.
Leveraging her educational background in business, Jessica approaches creative projects with a keen focus on supporting corporate strategy and achieving measurable results. She is a storyteller at heart and is grateful for the opportunities to witness and share the inspiring stories of the patients and healers she has met throughout her career.
Geographically southern and culturally European, Jessica talks like she belongs in the deep south but has a distinctly German approach to life. She and her husband Todd have no children and way too many cats.
JEff pappalardo
Crowley Webb
Former Executive Creative Director
Buffalo, NY
Currently, Jeff is ex-partner, Executive Creative Director at Crowley Webb in beautiful Buffalo, New York. Jeff started his career as a designer at New York Magazine in 1982 and in 1994, Jeff escaped New York City and joined Crowley Webb and Associates, becoming a partner in 2006.
His work has been recognized by The One Show, Communication Arts, Print Design Annual, Art Direction Magazine, Connecticut Art Directors Club, The Globals, American Corporate Identity, District 2 American Advertising Awards, and Buffalo American Advertising Awards. In 2006, Jeff received the Alex Osborne Award for Creativity from the Advertising Club of Buffalo.
He has served on the boards of the Ad Club of Buffalo, The Irish Classical Theatre Company, WNY United Against Drug & Alcohol Abuse Foundation, and is currently on the board of Buffalo Prep. He is a member of Leadership Buffalo, class of 2014. Jeff lives in downtown Buffalo and has two grown children, Ben and Grace, and a grandson, Wesley.
Watch the Run of Show GALA Video
COMPLETE list of 2023 Award Winners
Advertising industry self-promotion
SILVER
ATYPIC | ATYPIC SNOWDAY SHOWDOWN LP/GAME | ONLINE/INTERACTIVE/VIRTUAL REALITY
GOLD
WRAY WARD | OWWN YOUR CRAFT INVITATION | BRAND ELEMENTS
WRAY WARD | OWNN YOUR CRAFT POSTERS | BRAND ELEMENTS
CORPORATE SOCIAL RESPONSIBILITY
Silver
MYTHIC | CORPORATE SUSTAINABILITY REPORT | SALES & MARKETING | ANNUAL REPORT
WRAY WARD | BHAMANI VIDEO | CORPORATE SOCIAL RESPONSIBILITY FILM, VIDEO & SOUND
CROSS PLATFORM
SILVER
TOMBRAS GROUP | START HERE | INTEGRATED ADVERTISING CAMPAIGN - LOCAL CONSUMER
BOONEOAKLEY | PIZZA INN | INTEGRATED BRAND IDENTITY CAMPAIGN
GOLD
BOONEOAKLEY | DESTIN-FORT WALTON BEACH | INTEGRATED ADVERTISING CAMPAIGN - LOCAL CONSUMER
MADE OUTSIDE | POPPY HANDCRAFTED POPCORN BRANDING | INTEGRATED BRAND IDENTITY CAMPAIGN
ELEMENTS OF ADVERTISING
SILVER
MYTHIC | PAYMENTUS WEBSITE | INTERFACE & NAVIGATION
CARAVAN | ALL HAIL MOM | CINEMATOGRAPHY
CARAVAN | LIVE FULLY | CINEMATOGRAPHY CAMPAIGN
CARAVAN | A CUSTOMER EXPERIENCE STORY | VIDEO EDITING
CARAVAN | TOTAL MULTICLOUD FREEDOM | VIDEO EDITING
MYTHIC | TALK TO YOUR DOCTOR | VOICEOVER TALENT
CARAVAN | TOTAL MULTICLOUD FREEDOM | SOUND DESIGN
CARAVAN | WELCOME TO THE MODERN HELP DESK | SOUND DESIGN
MYTHIC | BILLING & PAYMENT MONSTERS | ILLUSTRATION SERIES
GOLD
CARAVAN | A SMALL BUSINESS STORY | CINEMATOGRAPHY
CAROUSEL | IMEX ‘BREAK FREE’ EXPERIENCE | ANIMATION, SPECIAL EFFECTS OR MOTION GRAPHICS
TATTOO PROJECTS | NUFABRX EXPLAINER ANIMATION | ANIMATION, SPECIAL EFFECTS OR MOTION GRAPHICS
CARAVAN | LANDON THOMS - A STORY OF HOPE | VIDEO EDITING
CARAVAN | A SMALL BUSINESS STORY | VIDEO EDITING
CARAVAN | CHRISTMAS MEMORIES | MUSIC WITHOUT LYRICS
MYTHIC | UNVEILED. UNBELIEVABLE. | BLACK & WHITE/COLOR/DIGITALLY ENHANCED STILL PHOTOGRAPHY CAMPAIGN
MYTHIC | UNVEILED. UNBELIEVABLE. | ART DIRECTION CAMPAIGN
Film, Video & Sound
SILVER
CARAVAN | CRUSH TRAILER | MOVIE TRAILER
SPIRACLE MEDIA | NOVANT HEALTH: RACE AGAINST TIME | INTERNET COMMERCIAL
CARAVAN | NO ONE FOODS LIKE LOWE’S FOODS | INTERNET COMMERCIAL
CARAVAN | WELCOME TO THE MODERN HELP DESK | INTERNET COMMERCIAL
TATTOO PROJECTS | CAROLINA PANTHERS BLACKOUT DIGITAL | INTERNET COMMERCIAL
REBRAND MEDIA | JOHN LEWIS YOUNG LEADERS INTRO | INTERNET COMMERCIAL
GOLD
BROADHEAD | HMH | ECASCADIA VIDEO BROCHURE | BRANDED CONTENT & ENTERTAINMENT - MORE THAN 60 SECONDS
CARAVAN | ALL HAIL MOM | INTERNET COMMERCIAL
HYPEKICK | MOVEHOME EXPLAINER | INTERNET COMMERCIAL
SPIRACLE MEDIA | A REEL LEGEND | WEBISODE
BROADHEAD | HMH | ECASCADIA SWITCH VIDEOS | TELEVISION ADVERTISING - REGIONAL/NATIONAL CAMPAIGN
ONLINE/INTERACTIVE
SILVER
UNION | MTN DEW - FLAVOR SLAM | BRANDED CONTENT & ENTERTAINMENT FOR ONLINE/INTERACTIVE
ATYPIC | BMK SOCIAL MEDIA BRAND GUIDELINES | BRANDED CONTENT & ENTERTAINMENT FOR ONLINE/INTERACTIVE
NEZ&PEZ | LINKEDIN CELEBRATION HACK | SOCIAL MEDIA CAMPAIGN
ATYPIC | ARE YOU YOUR HOME - IG STORIES | SOCIAL MEDIA CAMPAIGN
ATYPIC | WHY VITAMIX WEB PAGE | CONSUMER WEBSITE
OUT-OF-HOME & AMBIENT MEDIA
SILVER
CHERNOFF NEWMAN | DESTINATION HOLIDAY | AMBIENT MEDIA - MULTIPLE INSTALLATIONS
MYTHIC | UNVEILED. UNBELIEVABLE. | OUT-OF-HOME - POSTER
MYTHIC | UNVEILED. UNBELIEVABLE. | OUT-OF-HOME - POSTER
BOONEOAKLEY | SEXTRO VODKA | OUT-OF-HOME - CAMPAIGN
GOLD
CAROUSEL | IMEX ‘BREAK FREE’ EXPERIENCE | AMBIENT MEDIA - SINGLE INSTALLATION
MYTHIC | UNVEILED. UNBELIEVABLE. | OUT-OF-HOME - POSTER CAMPAIGN
PRINT ADVERTISING
SILVER
BROADHEAD | HMH | WELCOME TO DONE PRINT ADS | MAGAZINE ADVERTISING CAMPAIGN
PUBLIC SERVICE
GOLD
CARAVAN | LANDON THOMS - A STORY OF HOPE | ONLINE FILM, VIDEO & SOUND
sALES & MARKETING
SILVER
FOUNDRY COMMERCIAL | THE PASS BRAND ANNOUNCEMENT | DIRECT MARKETING - 3D/MIXED CAMPAIGN
TATTOO PROJECTS | WILD WING CAFE T-SHIRT CANNON | SPECIALTY ADVERTISING - OTHER MERCHANDISE
MADE OUTSIDE | 18 CHESTNUTS PACKAGING DESIGN | SALES PROMOTION - PACKAGING CAMPAIGN
GOLD
WRAY WARD | NOVEL HARPETH HEIGHTS BROCHURE | COLLATERAL MATERIAL - BROCHURE
MADE OUTSIDE | POPPY HANDCRAFTED POPCORN CATALOG | SALES PROMOTION - CATALOG
ATYPIC | NGALA TRADING PRODUCT CATALOGUE | SALES PROMOTION - CATALOG
WRAY WARD | HARPETH HEIGHTS BRAND COLLATERAL | SALES PROMOTION - SALES KIT OR PRODUCT INFORMATION SHEETS
Made Outside – Best of Show
Poppy Handcrafted Popcorn Branding | Cross Platform | Integrated Brand Identity Campaign